Bill Gann Acid Test For Listing Agents

1. Is your firm a member of the "Multiple Listing Service" (MLS)? yes X no__

2. Will you enter my listing into the MLS promptly? (not Hip-pocketing it to sell yourself)
yes X no___

3. Will you make a presentation, at MLS Tour meeting, with quality flyer's distributed at least
monthly   (Not just black & white copies of the MLS printout) yes X no___

4. At my option, will you schedule my home for the MLS caravan tour of my area? yes X no__

5. Will you provide a brochure box at my home and keep it supplied with high quality flyers at all
times?    yes X no___

a.   Will flyers have some color? yes X no___

b.   Will the flyer have a good color photo of my home? yes X no___

6.   What commission rate does your office require? 5%

7. What percentage of the selling price does your office offer to co-op offices/agents? 2.4%
Is this "Office Standard", or do you have the authority to negotiate?      yes X no___

8. Will the listed sell price be base on a valid "Comparative Market Analysis" (CMA)?
yes X no___
(Not an inflated price just to get the listing and then reduce every 30 days until my property
becomes "shop-worn")

9. Do you feel comfortable enough with the listed price that you will risk your own out-of-pocket
money to adequately advertise my home at the listed price?   yes X no___

10. Will you be available to provide assistance to prospects and /or other agents during after
hours & weekends? yes X   no___

I will be available via Mobile (850-585-7923) X ; Office (850-244-5830)
I am only available through my office's answering service: Not Acceptable

11. Do you have the final say on advertising your listings? yes X   no___

What property is advertised?   yes X no ___

When: Where: and how often? yes X no___

12. Will you commit to the following advertising?

a. Real Estate Magazine ads?    yes X no___
How often? Until it sells!
Ad's in color yes X no___
b. Mail out flyers/ post cards (700 to 1000) yes X no___
c. Color photo's of my home on Flyers/ postcards: yes X no__

13. If my property does not have a sales contract within 60 days are you willing to commit
(unless already committed) the following amount towards advertising my home?

$1000 or what % of listing commission, whichever is less.

14. My broker/sales manager makes all advertising decisions. yes___ no X

15. What designations have you qualified for and received?
Accredited Buyers Representative (ABR) X
Certified Residential Specialist (CRS) X
Graduate REALTOR Institute (GRI)   X

16. Do you have any personal website and do you advertise on the world wide web? yes X no___
Web Addresses we are on: